Impact of loss and gain forecasting on the behavior of pricing decision-making

HIGHLIGHTS

  • who: Inga Toma and collaborators from the Administration, International University of Monaco, Principality of Monaco, Monaco have published the research: Impact of Loss and Gain Forecasting on the Behavior of Pricing Decision-making, in the Journal: (JOURNAL)
  • what: This study examines whether information delivery at a time when a is made influences or changes the maker`s mind thereby leading to a different The paper proposes experimental evidence based on the prospect theory background to define the impact of a computer-generated advice on human choice between positive and negative prospects. Exploring the causes of . . .

     

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