Impact of perceived influence, virtual interactivity on consumer purchase intentions through the path of brand image and brand expected value

HIGHLIGHTS

• who: Abdul Khaliq Alvi from the School of Industry and Commerce, Shandong Management University, Jinan, China, Department of Management have published the paper: Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value, in the Journal: (JOURNAL)
• what: Table 3 revealed that the HTMT value of each construct was less than 0.85 threshold criteria, indicating that every construct of this study has appropriate discriminant validity. This study is designed to find the relationships between virtual interactivity, perceived influence, brand expected value, brand image, and . . .
  

   

  

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