Impact of perception and assessment of consumers on willingness to pay for upgraded fresh pork: an experimental study in vietnam

HIGHLIGHTS

  • who: Hai Hoang Tuan Ngo from the University of Bologna, Italy have published the research: Impact of perception and assessment of consumers on willingness to pay for upgraded fresh pork: An experimental study in Vietnam, in the Journal: (JOURNAL)
  • what: Conceptual framework To assess the influence of relevant determinants of the WTP, the authors develop a framework as presented in Figure 1. This experiment design Frontiers in Sustainable Food Systems frontiersin.org 10.3389/fsufs.2023.1055877 Experience with pork-borne disease symptoms ever Stomachache Diarrheal Nausea Vomit Never Sometimes Always Never Sometimes Never Sometimes . . .

     

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