HIGHLIGHTS
- who: Nguyen Hong Quan from the Trade University have published the Article: Impact of smart locker use on customer satisfaction of online shoppers in Vietnam, in the Journal: (JOURNAL)
- what: This study proposed that convenience can enhance customers` perceived value through improving functional (i.e., reduced unproductive use of time and decreased effort) and emotional (i.e., creation of excitement and enjoyment) utility. This was consistent with the purpose of the study , which was to test the hypotheses for the impact of factors related to Smart Locker use on customer satisfaction when buying online. Before . . .
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