HIGHLIGHTS
- who: Mohammed Arshad Khan et al. from the Department of Accountancy, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Saudi Arabia have published the research: Impact of Store Design and Atmosphere on Shoppersu2019 Purchase Decisions: An Empirical Study with Special Referenceto Delhi-NCR, in the Journal: Sustainability 2023, 95 of /2023/
- what: The aim of this research is to identify the impact of store design and ambience consumer decisions in retail chain outlets in Delhi-NCR India. The research first formed rapport with the respondents and briefed them about the research and the . . .
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