HIGHLIGHTS
- who: ARTIGOS • IMPACTO S and collaborators from the Aston University have published the Article: IMPACTO DOS RECURSOS DA EMPRESA NA PERFORMANCE DE INOVAÇÃO, in the Journal: (JOURNAL)
- how: This Article presents details of a study that had the objective to verify the effect of firm resources - market orientation managerial capabilities customer linking capabilities human resource assets market innovation capabilities - on innovation considering companies of Brazil.
SUMMARY
Além da orientação para o mercado, outro recurso de suporte ao marketing manifesta influência nos ativos de recursos humanos. Quando uma . . .
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