HIGHLIGHTS
- who: Jeremiu00e1s Mu00e1tu00e9 Balogh and Tamu00e1s Mizik from the Department of Agricultural Economics, Institute of Sustainable Development, Corvinus University of have published the paper: Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary, in the Journal: Economies 2022, 301 of 31/01/2022
- what: The research aims to apply qualitative data collection techniques such as web-content analysis to capture the elements of online marketing as an engine of stimulating profitability. The aim of the paper is to analyze the marketing activity of online wine . . .
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