Implementing brief tobacco cessation interventions in community pharmacies: an application of rogers’ diffusion of innovations theory

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SUMMARY

    Patient barriers include delays in the healthcare system to obtain an appointment with a family medicine physician (e_g, an average of 29.3 days ), transportation issues, and inability to schedule appointments outside of standard work hours. The theory posits that the adoption of an innovation (e_g, the Ask-Advise-Refer practice model) is affected by the stakeholders (e_g, pharmacists, technicians, physicians, patients), the unit of decision-making (group, authoritative, collective), the potential differences that exist between program adopters and implementers, and the need for existing organizational structures to be compatible with and able to . . .

     

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