HIGHLIGHTS
- who: Syed Abdul Rehman Khan and colleagues from the School of Engineering and Management, Xuzhou University of Technology, Xuzhou, China have published the research work: Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism, in the Journal: Sustainability 2022, 11829 of /2022/
- what: This study examines the effect of on equity and it looks at the impact of and as mediating variables on these relationships. This study has highlighted the need for brand attachment and skepticism as mediating variables between green practices and green brand equity . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.