Improving customer engagement with digital gift features in mobile banking using design thinking stages

HIGHLIGHTS

  • What: This study shows that by using the Design Thinking theory, the process of getting information on the needs of BRImo users related to digital gift services is going well.
  • Who: COMPUTER from the Institut Teknologi Sepuluh Nopember, Indonesia have published the research: Improving Customer Engagement with Digital Gift Features, in the Journal: Indonesian Journal of Social Technology Vol. 5, No. 11, November 2024 of 14/08/2014
  • How: At this stage research in the form of a questionnaire was conducted on BRI customers who actively use BRImo mobile banking to find and . . .

     

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