HIGHLIGHTS
- who: JEL Classification M and collaborators from the Poland , Nicolaus Copernicus University have published the research: Incorporating sustainable marketing in the new product development process: evidence from companies operating in Poland, in the Journal: (JOURNAL)
- what: The aim of this paper is to assess the scope of the implementation of the concept of sustainable marketing in the new product development process in companies operating in Poland. The analysis of sustainable marketing definitions presented in the literature leads to the conclusion that it is not a concept detached from the main purpose of marketing, which is . . .
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