HIGHLIGHTS
- who: Customer loyalty and colleagues from the Department of Business and, Jaume I University, Castell, Spain have published the article: Increasing customer loyalty through customer engagement in the retail banking industry La mejora de la lealtad a través del compromiso del cliente en el sector bancario, in the Journal: (JOURNAL)
- what: Fourth the study shows that the adopted not at the macro corporate level but at the individual branch level is crucial to the generation of positive relational outcomes in the service the receives. This study aims to determine the main antecedents of customer . . .
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