Indirect impact of hedonic consumption and emotions on impulse purchase behavior: a double mediation model

HIGHLIGHTS

• who: Mirza A., Haq and Salman, Abbasi from the Impulse purchasing is a universal yet seldom discussed phenomenon (Woodside, )Consumer behavior dominates on impulsiveness due to exceptional penetration of disposable income among consumers (Dittmar, ). In developed countries, impulse purchases account for more than, % of overall sales, and generates approximately $, billion yearly from just about, % consumers (Kacen and Lee, ). This phenomenon warrants in depth study due to substantial sales growth especially with respect to developing countries like Pakistan where increasing number of shopping malls tend to influence shopping patterns. This facility of buying under one roof has eventually . . .
  

   

  

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