Influence of complexity and gestalt principles on aesthetic preferences for building façades: an eye tracking study

HIGHLIGHTS

  • What: The aim of this study was to explore how the stimulus organization obtained by Gestalt principles interacts with people`s aesthetic evaluations at different complexity levels for building façades. Motivated by the above considerations, the second aim of the study was to analyze the participants` subjective and objective evaluations together in a perception study. The authors posed two research questions and hypotheses to achieve the objective of the study , which are detailed below. The Research Focus Empirical Visual Aesthetics Lab at the University of Vienna.
  • Who: Eye tracking and collaborators from the Bilkent . . .

     

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