HIGHLIGHTS
- who: Tian Hewei from the University of London, United Kingdom have published the research work: Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast, in the Journal: (JOURNAL) of June/21,/2021
- what: Seo and Lee investigated the impact of the direction and content of online comments on consumers' attitudes toward clothing products, and the results showed that positive and objective online comments lead to a higher level of consumer attitude. In the past literature, this model has been used to explore the research of consumers' online consumption . . .
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