HIGHLIGHTS
- who: Chompu from the (UNIVERSITY) have published the research: Influence of Web Design, Usefulness, Ease of Use, and Enjoyment on Beauty and Cosmetics Online Purchase Intention towards a Popular Brand in Thailand, in the Journal: (JOURNAL)
- what: The target group of this study focuses on people aged between 18 - 50 years old who lived in Bangkok, Thailand who have experience in purchasing beauty and cosmetics products via online channel. To achieve the result with utmost alignment with research objectives, the target population of the study is limited to the consumers who have experience in online . . .
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