HIGHLIGHTS
- who: Maaike Mulder-Nijkamp from the Department of Design, Production and Management, Faculty of Engineering Technology, University of Twente, Drienerlolaan, NB Enschede, The Netherlands have published the Article: Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space, in the Journal: (JOURNAL)
- what: This leads the authors to the following question: How novel can the authors design those new product innovations to still be accepted by consumers and how do consumers perceive the level of novelty in the appearance of products? The authors explore how specific design features (like form, colour, materials, et cetera . . .
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