HIGHLIGHTS
SUMMARY
Attending festivals can not only release stress, satisfy spiritual enjoyment and create rare social opportunities, but also provide positive experiences such as accumulating festival knowledge, satisfying aesthetics and curiosity (Quinn, 2006; Li et_al, 2020; Choi et_al, 2021). Accordingly, tourists` subjective well-being, as a deep-level travel emotional response, represents a high level of the overall experience quality and quality of life (Yolal et_al, 2016; Anglim et_al, 2020; Kwon and Lee, 2020). This can spark tourists` good travel memories and bring extra surprises (Kim et_al, 2020; Kwon and Lee, 2020), which is conducive to . . .
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