Innovation as a key success for competitive excellence strategy in smes of iraq

HIGHLIGHTS

• What: The study proposes that this framework should investigate the effect of innovation on competitive excellence strategy in other cont6ext of Iraqi SMEs. The aim of this research is to disclose the effect of "innovation" on the competitive excellence strategy of enterprises in the manufacturing industry in Iraq.
• Who: LAPTOPS HUB from the Department of Business Administration, College of Administration and Economics, Al-Muthanna University have published the paper: Innovation as a Key Success for Competitive Excellence Strategy, in the Journal: (JOURNAL)
• Future: It is possible to expand the study to other countries . . .
  

   

  

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