HIGHLIGHTS
SUMMARY
Many see it as a crucial factor for cultivating sustainable competitive advantage (Barney, 1991; Becheikh et_al, 2006). The fact is that MacIntyre "practice-institution" distinction has been a key theoretical contribution for understanding modern corporations (Moore, 2002; Moore and Beadle, 2006) and the relationships between work and technology (Pinto-Garay et_al, 2022b). Some authors (Steen, 2013; Astola et_al, 2021) have emphasized the value of creativity as a virtue possessed by collectives, rather than individuals, in relation to collective innovation (Hill, 2014). There is greater focus on the importance of the relations between companies and . . .
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