HIGHLIGHTS
- who: Shobhit Kakaria from the Department of Marketing and Market Research, Faculty of Economics, University of Valencia, Campus de los Naranjos, Avdels Tarongers, S/N, Valencia, Spain have published the research: Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory, in the Journal: (JOURNAL)
- what: The authors examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. In contrast, the study explores the effect of review verification across two distinctive product categories that are generally available . . .
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