HIGHLIGHTS
- who: Ikram and collaborators from the Institute of Business and Management, University of Engineering and, Lahore, Pakistan have published the article: Internal corporate responsibility as a legitimacy strategy for branding and employee retention: A perspective of higher education institutions, in the Journal: (JOURNAL)
- what: On the basis of literature review, the study investigates the following two hypotheses: Hypothesis 1 (H1). As the purpose of this study was to explore the employee's prospects within the organization so, only a primary social employee scale was adopted for data collection. Since the focal region of the investigation . . .
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