HIGHLIGHTS
- who: Abhishek Keshri and colleagues from the Galgotias University have published the article: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- what: The study aims to compare survey results with the most recent customer performance theories to understand problems faced by specific customer groups. The paper provides a set of tactical and strategic implementation initiatives to address these issues, which could lead to better customer personalization. The research aims to help business management understand the current market situation and the needs of current and potential customers. To achieve this, the research has four . . .
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