HIGHLIGHTS
- who: Admin from the (UNIVERSITY) have published the paper: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- what: The aim of this paper is to provide an overview of the influence of social media on consumer buying behaviour and preferences(Lepkowska-White, 2017).
SUMMARY
To providing information about products and services, the social media platforms also have an impact on shaping consumer preferences by creating and promoting trends. Businesses can engage with consumers, gather feedback, and customize their offerings based on consumer needs and preferences.Moreover, social media has . . .
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