HIGHLIGHTS
- who: Fahmi Ilham Akbar from the (UNIVERSITY) have published the research: International Journal of Current Science Research and Review, in the Journal: (JOURNAL) of 04/04/2023
- what: In conducting an internal analysis of the brand identity of Rumah Ismail, the research was carried out using focus group discussions (FGD). The focus of the IMC model is to build brand awareness, communicate brand values and social mission, and effectively use social media and other marketing channels to retain customers.
SUMMARY
Rumah Ismail is a business activity unit that was established in . . .
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