HIGHLIGHTS
- who: Bulan Prabawani from the Department of Business Administration, Universitas Diponegoro, Indonesia have published the article: International Journal of Current Science Research and Review, in the Journal: (JOURNAL) of 08/08/2022
- what: Based on the research that has been carried out, it is known that the brand image variable (X1) has a strong, positive, and significant influence on purchasing decisions.
- how: Based on the results of this study the results show that the brand image (X1) e-service quality (X2) and customer value (X3) variables together have a strong positive and significant . . .
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