HIGHLIGHTS
SUMMARY
Digital marketing is considered as one of the variances of marketing that employs the channel used by digital equipment to market the products and service brand as well as to relate the brand to costumers. Traditional marketing is one-way communication tool, while digital marketing is considered as two-way communication tool. Although many companies have started their marketing by developing the marketing strategy by digital technology, yet there are many businesspersons still unconvinced with ideas that should be communicated through digital channel as well as its impacts towards company. Research method This research . . .
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