HIGHLIGHTS
- who: Corporate social responsibility and colleagues from the Faculty of Business and Universiti Teknologi MARA, Malaysia have published the Article: INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES, in the Journal: (JOURNAL)
- what: The study aimed to explore factors that could influence consumer purchase decision in these RM2 stores. This study attempts to examine factors which include CSR, social media marketing, store environment, sales promotion, perceived value, and service quality towards consumer purchasing decision at RM2 stores in Malaysia. The study discussed CSR based on recycling, communication, nondiscrimination, and ecological dimensions. Although it is widely accepted that product . . .
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