HIGHLIGHTS
- who: Umit Hacioglu from the Business School, China University of Political Science and Law, Xitucheng Lu, Haidian District, Beijing, China have published the article: INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE 11(4)(2022) 01-15, in the Journal: (JOURNAL) of 12/04/2022
- what: The study reveals that fit advertising types and the consumers` life-role transition have positive impact on consumer evaluation. The research showed that as there was a high fit between the two brands, the co-branding helped Missoni improve its brand awareness although no effective publicity channels were . . .
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