HIGHLIGHTS
- who: Umit Hacioglu from the Faculty of Economic and Business, University of Brawijaya, Grand Jingga, th No9, Mangliawan, Pakis, Malang, Indonesia have published the Article: INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE 11(4)(2022) 16-22, in the Journal: (JOURNAL) of 19/03/2022
SUMMARY
Literature Review Theoretical and Conceptual Background Emotional branding described as a concept of brand formation with emotional nuances. The corporate image variable has a significant influence on the customer loyalty variable, with a path coefficient of 0.286 and a p-value of 0.001 . . .
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