HIGHLIGHTS
SUMMARY
And there are two ways to show up on the top of the search engine results page, Search Engine Optimization, SEO, and Search Engine Marketing, SEM. The aim of this study is to determine and analyze the significance and impact of SEO on company performance; if SEO does not boost business, why should anybody spend money on SEO specialists? Stella Tomasi and Xiaolin Li provided the first study on SEO`s impact on SMEs in their paper Influences of Search Engine Optimization on Performance of SMEs. Using a sound keyword strategy and methodology, as . . .
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