HIGHLIGHTS
SUMMARY
Focused on species is a factor behind conservation policy bias, researchers have now effectively demonstrated that ‘societal preference` for a species is the primary driver in conservation biases, with neglected species perceived as less charismatic or ‘cute` by the public (Gunnthorsdottir, 2001; Martı́n-Ló pez et_al, 2009; Collé ony et_al, 2017; Troudet et_al, 2017). Given the real world impact the perceptions have on other animals and the significance the culture has on those perceptions (Kellert, 1993; Phillips et_al, 2012; Sinclair and Phillips, 2017; Sinclair et_al, 2017a), cross-cultural research to better understand these . . .
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