Investigating the market for cultivated meat as pet food: a survey analysis

HIGHLIGHTS

  • who: Alice Oven et al. from the Faculty of Health and Wellbeing, University of Winchester, Winchester, United Kingdom, Department of have published the research: Investigating the market for cultivated meat as pet food: A survey analysis, in the Journal: PLOS ONE of 13/09/2021
  • what: This study aims to offer the first, preliminary enquiry into consumer willingness to purchase cultivated pet food. For this paper, however, the authors combined the meat-eating categories, since meat-reducers and pescatarians, unlike vegetarians and vegans, are meat-eaters, and divisions between the meat-consuming groups are much . . .

     

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