HIGHLIGHTS
- who: David Amani from the (UNIVERSITY) have published the research work: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality, in the Journal: (JOURNAL) of March/16,/2020
- what: This study investigated the interplay of predicting role of COVID-19 preventive measures perceived brand ethicality brand legitimacy in the hospitality industry in Tanzania during the period of reviving the industry. This study proposed that COVID-19 preventive measures should be perceived as brand promises that produce specific norms of . . .
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