Investing to gain others’ trust: cognitive abstraction increases prosocial behavior and trust received from others

HIGHLIGHTS

  • who: Gijs van Houwelingen and Marius van Dijke from the Faculty of Economics and Business, University of Amsterdam, Amsterdam, the Netherlands, Rotterdam have published the research work: Investing to gain othersu2019 trust: Cognitive abstraction increases prosocial behavior and trust received from others, in the Journal: PLOS ONE of April/14,/2023
  • what: The authors propose that cognitive ion (more than concreteness) facilitates seeing the long-term benefits of performing behaviors (i.e. prosocial behaviors) for gaining trust. The research shows when and why people decide to act in ways that may gain them trust and . . .

     

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