Is craft beer consumption genderless? exploratory evidence from italy and germany

HIGHLIGHTS

• who: Is craft beer consumption et al. from the Gender, Consumer behaviour, Theory of planned behaviour, GermanyUniversity of Bologna, Bologna, Italy have published the research work: Is craft beer consumption genderless? Exploratory evidence from Italy and Germany, in the Journal: (JOURNAL)
• what: The study may help marketing managers develop appropriate marketing strategies based on a better understanding of gender-specific needs in CB Originality/value - This investigation provides the first comparative analysis of gender-specific behavioural patterns in CB in two European countries characterised by notably different cultures. The approaches presented thus far help to . . .
  

   

  

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