HIGHLIGHTS
- who: Kristin Buske et al. from the (UNIVERSITY) have published the research: Is Self-Regulation Sufficient? Case of the German Transparency Code, in the Journal: (JOURNAL)
- what: The Research Objectives were: - To forecast pharmaceutical companies' likely reaction to the transparency code; To assess the perceived advantages and disadvantages for different departments; To identify major factors that impact decision making of pharmaceutical companies; To study the anticipated marketing investment in KOL; To predict whether the transparency code will pass the test of time. In the analysis , the authors examined how experts in the German pharmaceutical industry . . .
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