Is there a “gestalt bias” in indulgence? subjectively constructing food units into wholes (vs. parts) increases desire to eat and actual consumption

HIGHLIGHTS

• who: Yannick Joye from the ISM University of Management and Economics, Vilnius, Lithuania, Center of Expertise in Economics, Vilnius University, University of Bayreuth, Germany have published the paper: Is There a ``Gestalt Bias'' in Indulgence? Subjectively Constructing Food Units Into Wholes (vs. Parts) Increases Desire to Eat and Actual Consumption, in the Journal: (JOURNAL)
• what: The authors aim to extend the literature on the unit bias and portion size effects by demonstrating the existence of an underlying perceptual driver of these phenomena, which the authors coin a "Gestalt bias" in food choice. In Study 1 . . .
  

   

  

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