HIGHLIGHTS
SUMMARY
Copyright: A growing number of Muslims live in urban cities the world over, either as majority or minority populations-the latter owing to intense migrations that are both forced and by choice. This increase in the population densities of Muslims in urban cities, coupled with its rising middle class observed in many parts of the world (Nasr 2009; Jones 2012; Morris 2020), as well as a rather youthful demography who are the most connected generation to date having borne to a digitalized era, has ushered a new phase in Muslim consumption patterns. The link . . .
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