HIGHLIGHTS
- who: Image and collaborators from the (UNIVERSITY) have published the research: JISR management and social sciences & economics, in the Journal: (JOURNAL)
- what: The aim of this study is to investigate the factors contributing to brand switching and how product quality can help to maintain the brands competitive position in the market. The novelty of this research lies in that previous relevant research studies focus on the telecommunication and smartphone sector. What the authors need to know through this research or the aim of this study is to identify and create relationships between selected variables and . . .
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