HIGHLIGHTS
- who: Riaz from the Shaheed Zulfiqar Ali Bhutto University of Law (SZABUL), Karachi, Pakistan have published the paper: JISR-MSSE Volume 20 Number 2 July-December, in the Journal: (JOURNAL)
- what: The aim of this study is to examine consumer motivational theories and to predict consumer behaviour. Gaining a goal though not in the picture, will still exert some influence; in summary, background goals can increase or decrease the impact of the main goal frame, leading behaviour (Lindenberg, 2008). This research has not tested these psychological theories; therefore, future studies need to implement these psychological . . .
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