HIGHLIGHTS
- who: Burtseva Tatyana and collaborators from the Vyatka University, Moskovskaya str, Kirov, Russia have published the research: Joint analysis of IMC resources: value for sustainable development, in the Journal: (JOURNAL)
- what: The authors of various articles often discuss the main reasons for the inefficiency of marketing communications, where they answer the questions: what influences building a connection between a company and its consumers, how and what analytics methods will help a marketer to study the target audience and its segments, what analytical tools will be useful when developing a marketing strategy . The study of this . . .
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