Joint promotion of online retail based on promotional effort under the shopping festival background

HIGHLIGHTS

• who: Jinghua Zhao et al. from the School of Business, University of Shanghai for Science and Technology, Shanghai, China have published the article: Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background, in the Journal: Computational Intelligence and Neuroscience 210 208 206 204 202 u03c0 200 198 196 194 192 190 of 28/09/2022
• what: The study shows that the platform and the online retailer`s promotion strategies are influenced by the commission factor and the promotional effort costsharing factor. Considering the cost-sharing problem of platform-driven promotion . . .
  

   

  

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