HIGHLIGHTS
- who: JEL Classification C et al. from the University of West Bohemia, Pilsen, Czech Republic have published the Article: Journal of Business Economics and Management, in the Journal: (JOURNAL)
- what: There is a pressing need to understand consumers' trust in the socially mediated environment This paper presents a research study focused on modelling trust dimensions on social media. The authors investigate whether gender, age, or social media use affects one's perceptions of trust. Third, the authors develop and validate the five-factor trust measurement scale, which was proposed by Warner-Sderhorm et_al . At the . . .
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