HIGHLIGHTS
- who: Christian Pangaribuan from the Sampoerna University, Jakarta, Indonesia have published the Article: JOURNAL OF BUSINESS, MANAGEMENT, AND SOCIAL STUDIES, in the Journal: (JOURNAL)
- what: In light of the aforementioned, the purpose of this study is to ascertain how generation Z perceives environmental consciousness in relation to their intention to use eco-friendly shopping bags, particularly in Pasuruan, East Java.
- future: Future research is highly encouraged to investigate the residents` perspective in other cities on using environmental-friendly shopping bags. It is an extension of the TRA (Theory of Reasoned Action) a model . . .
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