HIGHLIGHTS
- who: WADEK3 from the Universitas Terbuka, Indonesia have published the research work: JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP RESEARCH, in the Journal: (JOURNAL)
- what: This study provides novelty by examining causal sequences and interactions on the CBBE dimensions. This study examines the causal order relationship among the dimensions of brand equity of higher education institutions to respond to prior studies' suggestions. College students were selected as the sample because of the main focus of customerbased branding and are direct recipients of educational services (Ng and amp; Forbes, 2009; Pinar et_al, 2011). The analysis shows that the . . .
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