HIGHLIGHTS
- who: Digital/social media and collaborators from the Department of, College of, Framingham State University, Framingham, MA, USA have published the Article: Journal of Sustainable Business and Economics, in the Journal: (JOURNAL)
- what: The article examines the role of digital and in particular social in in the international software industry. The authors propose digital media as working for international software vendors, buyers, and mission-critical within the business development function. third-party providers. The study demonstrated that most corporate executives are digital leaders who are very selective about their media mix.
- how: Though . . .
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