HIGHLIGHTS
- who: adm from the Department of Business Administration, Faculty of Administration and Communication Sciences, Atma Jaya Catholic University, Jakarta, Indonesia have published the research: Jurnal Administrasi Bisnis Volume 11, Nomor 1, Maret 2022 pp. 13-20 P-ISSN: 2252-3294 E-ISSN: 2548-4923, in the Journal: (JOURNAL)
- what: The results of this study showed that product quality has contributed to the increase sales.
- how: This research is conducted in a limited object of research.
SUMMARY
Precisely, this is suitable for the high involvement product based on the customer . . .

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