HIGHLIGHTS
- who: User from the Studi Komparatif Ekuitas Merek Produk Buatan Malaysia have published the Article: Jurnal Ekonomi Bisnis Dan Kewirausahaan 2015, Vol. 4. No.2, 228-252, in the Journal: (JOURNAL)
- what: The aim of this study is to assess and obtain empirical evidence by testing different response towards brand equity products made in Indonesia and Malaysia.
SUMMARY
Dengan demikian, ekuitas merek dalam hal ini terjadi ketika pelanggan mengenali merek dan menanggapi merek dengan asosiasi yang menyenangkan, kuat dan unik dalam memorinya. Perbedaan respon pelanggan terhadap pemasaran merek yang tampak pada . . .
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