HIGHLIGHTS
- who: Microsoft account from the Faculty of Economics and Business, University of Riau have published the paper: Jurnal Impresi Indonesia (JII), in the Journal: (JOURNAL)
- future: Path Analysis According to Ghozali path analysis is an extension of multiple linear analysis or the use of regression analysis to determine causality between variables that have been previously determined based on theory.
SUMMARY
Based on the explanation above, researcher decided to use Beauty Vloggers as Celebrity Endorser and Lifestyles as independent variables. The researcher decides on the purchase decision of the Scarlett Brand Product . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.